Saturday , 17 February 2018
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New research finds mobile users aren’t so ‘appy

New research finds mobile users aren’t so ‘appy

Ofcom this month revealed that Smartphones have overtaken laptops as the most popular device for getting online, but businesses rushing to create apps to reach this market might be wasting their time, according to a new study.

New research by web hosting company and domain name registrar into the mobile habits of 1,000 Brits, found that many are deleting apps from their mobile phones at an alarming rate – with 2 in 5 admitting they do so often. 

Although a third said their phone is the main device they use to access the internet, 1 in 5 stated that they regularly delete apps within just three months of downloading them. 

Daniel Foster, technical director and co-founder of, said: “Increasingly businesses are investing a lot of resource into creating innovative apps for their customers, in the hope to attract them in an extremely saturated market. So it’s disappointing to find that for a lot of consumers it isn’t long before they actually delete an app from their device.

“There could be a number of reasons why a consumer might delete an app. It’s not uncommon for users to hit storage capacity on their phones, for example, and apps are often the first thing to go before music, videos, or photos.

“The latest mobile update from Google may have had an impact; too, as businesses have been pushed to create mobile websites that are more mobile-friendly. This means consumers no longer need to download an app that takes up precious storage to get a decent experience on mobile. 

“Offering regular perks to those that download an app might be the only way to keep a consumer that isn’t necessarily loyal to a brand engaged, to prevent them from deleting the app.”

The research also revealed that 1 in 4 of those surveyed said their mobile is the main device they use to read the news, whilst 25 per cent said they use their mobile phone to complete a number of everyday tasks, including grocery shopping, bank transactions, and booking holidays and restaurants. In addition, 22 per cent of our respondents admitted to owning more than one mobile device. 

For the full research report please visit:

About Lara Lackie

Lara Lackie is a reporter for The IT Security Guru.
  • Hardeep Singh

    In today’s world, driven by mobility & digitization, one even needs to focus on the security aspect of apps, apart from making it user friendly & brand conscious. Consumers need to be made aware of the strategies & policies that are made to ensure their data & bank information is safe and secure. Then only can businesses be successful in making their mobile apps work.

    We at Appknox, offer peace of mind to brand owners and the developers who create and maintain apps by doing regular security audits of their work, and alerting them to new vulnerabilities as they arise.