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The Entertainer/TheToyShop.com Celebrates 10 Years of Online Reliability with Neustar UltraDNS

The Entertainer/TheToyShop.com Celebrates 10 Years of Online Reliability with Neustar UltraDNS

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that its award-winning toy retail client, The Entertainer, also known as TheToyShop.com, is marking 10 years as a Neustar UltraDNS client. Neustar has been supporting the company’s phenomenal growth in DNS queries which increased 101 percent in 2015 worldwide.

“DNS is too important not to do it right,” said Ian Pulsford, Head of IT Services at The Entertainer. “Our website gives us a global presence, accounting for 20 percent of sales, and traffic is constantly increasing. We experienced 101 percent growth in DNS queries last year and we are expecting similar growth this year. For this reason, we need a very reliable DNS service to ensure that internet traffic flows smoothly and all look-ups work when current and potential customers search for us online. We’ve had a really positive experience working with Neustar for the past 10 years and look forward to continuing this successful relationship.”

When The Entertainer launched its online store in 1999, it chose the domain name TheToyShop.com, resulting in two different online identities. The company needed DNS services to ensure all domain name queries would be driven to a single unified website. As its online presence and sales grew, the company needed a more robust, secure and reliable DNS service and so turned to Neustar as a DNS specialist with a proven and reliable solution, Neustar UltraDNS.

As a global brand, The Entertainer values its image as a trusted online store and understands its responsibility to consistently protect customer data. The security features built into UltraDNS shields The Entertainer from DNS-based DDoS attacks with the help of Neustar’s cloud-based scrubbing network. Neustar manages and maintains its own dedicated query resolver platform, making it less vulnerable to hijacking, spoofing and viruses because it is a non-open source platform.

In the toy industry, when demand is heightened during certain times of the year, website scalability is a key requirement. Since TheToyShop.com processes half of its sales in the final eight weeks of the year, proper DNS management and website availability are vital to its success.

“The availability of our website to customers is crucial,” continues Ian Pulsford. “With UltraDNS TheToyShop.com is always online and available to customers whatever the time of year and whenever there is a spike in traffic. The navigation through the website is smooth and search queries to either The Entertainer or TheToyShop get routed to the correct place. As Head of IT services, not having to worry about our DNS is a weight off my mind.”

Neustar UltraDNS is supported by a highly redundant network with 30 nodes across six continents, which makes it extremely scalable for businesses growing globally, such as The Entertainer.

About Dean Alvarez

Dean is Features Editor at IT Security Guru. Aside from cyber security and all things tech, Dean's interests include wine tasting, roller blading and playing the oboe in his Christian rock band, Noughts & Crosses.

You can reach Dean via email - dean@itsecurityguru.org