It’s been the social media sensation of 2014, and it seems that our own National Crime Agency (NCA) is as aware of Buzzfeed as the many millions who view it.
Live as of today is the NCA’s first entry to gif heaven. The NCA’s ten amusing clips is hopefully going to drive some awareness into what is assumedly a younger audience than it usually manages to attract.
A spokesperson for the NCA told IT Security Guru that this entry was done as a campaign and the need to protect yourself. “They are for people who don’t think about it much and about basic hygiene on computers. People can take pretty big steps to protect themselves from malware threats with uncomplicated steps, but part of that is bringing home what the potential realities are for people who don’t take the steps to protect themselves.
“Buzzfeed is a tool used by many and it is part of our general outreach. These are messages we are trying to convey. It brings to life risks and is a tool we use to tell people things can happen and steps to take are really quite simple.”
It is a simple idea and, as we saw with Cyber Streetwise, the fairly newly formed agency has its marketing arm well sorted in terms of awareness. Greg Day, EMEA CTO of FireEye said that we all must recognise that we all have a role to play in keeping safe online.
“Despite years of making people aware of the dangers when crossing the street, accidents still take place and the implications are very tangible,” he said. Yet we still struggle to make the public aware of the very real dangers online. The risks are no different to the ones that we face in the high street, bar the scope due to the very nature of the internet being global.”
As Greg said, maybe this will make a difference and help others learn. After all, laughter is the best medicine.