Sparked by complaints that Microsoft’s online stores were full of fraudulent apps, Microsoft has removed 1,500 fake, fraudulent and misleading apps from its Windows and Windows Phone store.
Todd Brix, Windows Store general manager said in a blog post “Earlier this year we heard loud and clear that people were finding it more difficult to find the apps they were searching for; often having to sort through lists of apps with confusing or misleading titles. We took the feedback seriously and modified the Windows Store app certification requirements as a first step toward better ensuring that apps are named and described in a way that doesn’t misrepresent their purpose.”
The new rules require app names to clearly and accurately reflect the functionality of the app; ensuring apps are categorised according to function and purpose, and that the icons used are differentiated to avoid being mistaken for others. As a result of the review, Microsoft has issued revised Windows Store app certification requirements.
Brix said that these new rules will be applied to all new and existing app updates for both the Windows and Windows Phone Store. A full review of the Windows Store is underway to identify any titles that do not comply with the modified certification requirements. Those that failed to comply had their apps removed from Microsoft’s online stores.
Brix also said that “most of the developers behind apps that are found to violate our policies have good intentions and agree to make the necessary changes when notified.” Those that weren’t, had their app removed from the store.
Brix encouraged customers to report any issues they encounter. “Customers can use the “report concern to Microsoft” link in the Store. For infringements concerns, people can use our online tools or email [email protected] directly.”