The Hard Rock Hotel & Casino is a premier entertainment resort in Las Vegas. The resort is known for its modern nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed.
The Hard Rock Hotel & Casino wanted to create a corporate ‘look’ for their outgoing emails that would be consistent throughout the company and that would also be used to promote ongoing events and specials from the marketing department. Team members at the Hard Rock communicate via email with vendors, partners, legal teams, hotel and casino patrons and fellow team members. It became important to use their outgoing emails as entertainment marketing tools to streamline their brand and publicize the events that were happening at the Hard Rock Hotel & Casino to maintain excitement and momentum.
The challenge was to standardize email signatures while also making them easily customizable depending on the changing needs of the marketing team. For example, if a musical event was coming up, Hard Rock wanted to add a banner promoting that event on all email signatures on approximately 800 email accounts. Individual users should not have to worry about using an out-of-date email signature or manually uploading a new one.
The IT director of Hard Rock Hotel & Casino was given the challenging task to find a way to ensure that each email would have a consistent ‘look’ and add an email marketing tidbit to outgoing messages that would be changed frequently.
Mike Essig, IT director of Hard Rock Hotel & Casino states, “We chose Policy Patrol due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information. Policy Patrol immediately applies updates to Active Directory contact information in the users’ email signatures, which makes it very easy to maintain. Since email signatures are configured from one central template, it is a simple task to update email marketing information for all email signatures.”
“We implemented Policy Patrol Disclaimers several years ago and we have never looked back. Policy Patrol is easy to operate and is very stable. It took two days to have Policy Patrol Disclaimers up and running and there has been no downtime since the deployment.”
The Hard Rock Hotel & Casino can now rest easy with an easy-to-use centralized email signatures program that allows them to consistently “brand” their emails and customize signatures with details from the marketing department at a moment’s notice. Users are no longer burdened with the manual task of adding signatures and updating them. The marketing department now finally has control over their email ‘branding’, and email is being utilized as a new marketing tool to promote ongoing events.
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“Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it. All updates to team member contact information are completed in Active Directory and immediately Policy Patrol picks up on the changes and applies them to the email signatures. Policy Patrol is consistent, easy to use and I would suggest it to anyone wanting to implement an email signatures policy.” concluded Mike Essig, IT Director, Hard Rock Hotel & Casino