The results are in from a survey carried out by GBG, a global identity data intelligence specialist, with some surprising results. Almost 1 in 4 uk consumers, when asked to value their personal identity, put it at £500 or less – that’s £39 less than the cost of a new iPhone 6s.
There were differences across age groups, with over a third of millenials valuing their identities at less that £1000, whereas only 17% of the 65+ age group would price their data so low.
The perception of how valuable data is and its true market value are clearly at huge odds. In fact modern identities are defined by our online profiles, usernames and our online behaviour patterns. Our social media profiles detail who our friends are, where we go, where we studied ane even parents’ maiden names. The public doesn’t seem to think this data is worth very much, which may explain why security experts are often finding themselves frustrated with the lack of time and effort people give to protect it.
The survey showed the older generation placed a far higher value, with two thirds (67%) of over 65’s pricing their personal identity as more than £10,000 compared to just 49% of 18-24 year olds.