What does the death of Mozilla Persona mean for identity management

What does the death of Mozilla Persona mean for identity management 
By V. Balasubramanian, Product Manager, ManageEngine
Identity management will likely be dominated by a hybrid of password management and unified authentication in the future.
When Mozilla first launched its identity management system, Persona also known as BrowserID, five years ago, the technology seemed to be on its way to becoming a standard. It promised to eliminate the need for users to remember a separate password for each of their online accounts. It   addressed the concerns around data privacy and reliability with unified identity management outsourced to huge enterprises like Google, Facebook and Twitter.
Five years on, despite its imminent closure, Persona managed to advance in the field of identity management. It introduced verified email protocol, which enables users to use one email address to log on to any website that supports the protocol — much like logging on to websites with a Facebook account, for example. That means, end users do not have to create site-specific passwords. Instead, they can log on to multiple websites using a single email address. End users enjoy the twin benefits of not having to remember multiple passwords and not passing along information about their browsing pattern to social media giants.
Persona’s impending shutdown reiterates a few important facts and indicates the direction of the identity management market:

• Password-based authentication is still the dominant mode for providing access, and     passwords are here to stay. Life with fewer passwords is still a distant dream.

• Unified authentication systems are clearly needed, but they cannot stand alone. In most cases, end users will need to create site-specific passwords. At best, unified authentication systems could coexist with traditional, site-specific, password-based authentication.

• Data privacy concerns loom large and stand in the way of large-scale adoption of identity management through social media.

Identity management analysts and industry luminaries have long been predicting the disappearance of passwords. Unified authentication technologies, including Persona and password alternatives such as biometric authentication, iris authentication, facial authentication and even authentication through watches, jewelry and electronic tattoos, are all steps in this direction.
Interestingly, none of the alternative approaches have been viable so far, for various reasons. Passwords are easy to create and are absolutely free. The alternatives, on the other hand, are typically expensive, difficult to integrate with existing environments, difficult to use and require additional hardware components.
So, where is identity management heading?
The future of identity management will most likely be a combination of password management and unified authentication. However, it seems that password-based authentication will continue to be the most prominent mode, and users will have to create and manage passwords. Wherever possible, unified authentication systems will be leveraged.
Federated identity management solutions, which help subscribers use the same identity to access multiple web applications, will complement password management. Privileged account management solutions that support federated identity management, along with traditional password management, will prove to be highly beneficial.
Persona will soon be gone. The news has rekindled debates on the death of passwords, the emergence of alternatives, and the future of identity and access management. Plans to launch projects similar to Persona are also being discussed in various forums. But the future direction of identity management appears certain: a sound blend of password management and unified authentication. The two will complement each other — one cannot outweigh the other or stand alone.