After a hugely successful KickStarter Campaign which raised over £42,000, Bolton-based start-up DigitalDairy has released the first batch of its hotly anticipated Smart Cheese™, a special kind of IoT-enabled cheddar that’s able to run popular apps such as WhatsApp, Candy Crush and Tinder, among many others.
Running a specialised version of Android, users will also be able to use DigitalDairy’s Smart Cheese™ to make calls, send and receive text messages and take photos with the built in 30MP camera. Having sold out of the first 1000 made within just three hours, the product is proving a big-hit with tech-savvy cheese lovers.
On their website, DigitalDairy’s founders Bert Camem and Dale Wensley say they’re “proud to enter the Internet of Things market with a product that has all the functionality of every other device on sale right now, with the additional edibility factor that makes it a fantastic sandwich ingredient”.
“We saw a gap in the market – a device for those who love surfing the web, but also love cheese. Due to such a warm response from consumers, we’re already working on Smart Cheese™ 2.0, that’ll include a fingerprint scanner and be made out of Parmesan.”
Security evangelist Philip Adelphia of Emma ‘n’ Tal Analysts, spoke exclusively to the Guru warning of security fears in the Smart Cheese™: “What we don’t know is how malware that affects other Andoid will impact on the specialised version made by DigitalDairy. There’s also the concern that if part of the device is eaten, it may become much more vulnerable to attacks, since the defence function of the cheddar will be compromised. I strongly advise users of the Smart Cheese™ to only use it for apps and websites they trust and to avoid eating the cheese, especially if it becomes extra fluffy whilst in the owner’s pocket.”
We at the Guru are really excited about how the ‘Internet of Cheese’ (IoC) market will develop over the coming months. We’ll keep you posted.
The next batch will be ready on May 1st, which is when the cheddar has adequately matured. To pre-order your own Smart Cheese™, follow this link to their website.
Time to come clean – this was story sadly isn’t true. Sorry to everyone who e-mailed in asking where they could pre-order it.
