A survey carried out by SAS, a software analytics company, has revealed that two thirds of US consumers want the government to do more to protect their data privacy.
73% of respondents said they are more concerned about their data privacy now then they were a few years ago. 83% of people who thought the US needed more data privacy regulation also wanted the right to tell an organisation not to share or sell their personal information. Survey participants also wanted to be able to ask organisations how their data is being used (73%) and who it is being sold to (80%). The Survey indicates a growing concern among US consumers about data privacy and a call for the US government to implement federal data protection regulation.