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New adverts promoting jobs in cyber criticised

Campaign for CyberFirst has received major backlash on social media, calling it crass and patronising.

by Hannah
October 13, 2020
in Cyber Bites
CyberFirst ad
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The latest government-backed campaign to help promote jobs in cybersecurity has sparked a lot of controversy for being ‘crass’ and insensitive. The advert shows a ballerina lacing up her shoes with the caption ‘Fatima’s next job could be in cyber. (she just doesn’t know it yet)’.

Downing Street has also commented saying the ad was ‘not appropriate’ and should be removed. Culture Security, Christopher Dowden has claimed that the ad has not come from his department. Instead, it’s linked with CyberFirst, a programme within the National Cyber Security Centre helping to promote jobs in tech and HM Government.

https://www.bbc.co.uk/news/business-54505841

 

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