Video-on-demand (VOD) has significantly grown in popularity over recent years and the opportunities they create for marketers has rapidly risen. There are several platforms to choose from, and they each have their own unique, varied audiences and reach.
As well as this there are three VOD platform models for marketers to choose from: SVOD, TVOD and AVOD. There is certainly some choice – which is why this article will focus on the most cost effective option: AVOD. So, with this in mind, here are the best VOD and AVOD services for marketers in 2022.
Advertising Video-on-demand (AVOD) is a VOD model that allows users to access the streaming service and watch its content for free, relying on adverts for revenue. This is a great model for marketers and businesses with low advertising budgets as it’s relatively cheaper to advertise on free services. Due to these services being free of charge to consumers, this means they have the potential to reach a large audience, as anyone can access AVOD services.
It’s a fantastic monetisation approach that enables brands or businesses to embed video ads into existing video content that anyone who creates a free account can watch. These ads can involve interactivity, through which consumers who click on the link will get upgraded access to the company’s customer loyalty scheme.
Some AVOD services such as YouTube allow anyone to upload their own content for free, giving you the potential to share your own content with absolutely anyone, and therefore providing the potential to have your content seen by your target audience and potential customers. And if you are willing to spend some budget, you can pay to promote your videos on YouTube to show up your target consumer’s feed.
Marketing your brand by running ads on YouTube videos boosts brand awareness and attracts a new audience while also generating passive income for the company.
Facebook Watch is the platform to use for businesses wishing to create an AVOD experience. Facebook’s VOD service provides users with a variety of free material that can be streamed on a computer, smartphone, and many other devices.
Marketers have two options when it comes to advertising on Facebook: video feed ads which are scrollable ads that appear among videos on the user feed and in-stream video ads which function as commercials that play for 60 seconds before moving on to the next video. After the first 15 seconds of your ad has played, viewers may select whether to keep viewing it or return to the video content.
Pluto TV is completely free to use and has over 20 million monthly users, which makes it the most popular free VOD service. It provides tailored organic advertising for marketers in businesses.
Advertising on Pluto TV works for both local and national companies, connecting your message with the appropriate listener, thanks to their focus on delivering the most suitable ad to the appropriate viewer.
The Roku Channel offers users a variety of free streaming alternatives, including movies, TV series, and live news coverage. Roku made $1.2 billion in revenue in 2020, with ad revenues accounting for a large portion of that. When you advertise on Roku’s VOD platform, your adverts will be mixed among the channel’s free content.
And there you have it – four fantastic VOD services that marketers can utilise in 2022.