iovation, stopping Internet fraud and identifying good online customers by leveraging the world’s largest device reputation database, today announced that it found 30% of all online retail purchases from Black Friday to Cyber Monday in 2013–November 29 to December 2–were conducted from a mobile device.
his compares to 12% of all online retail purchases being conducted from a mobile device from Black Friday to Cyber Monday 2012–November 23 to 26–representing a 150% increase. To date in 2013, 15% of all online retail purchases have been conducted from a mobile device. The company characterizes a mobile device as a mobile phone or tablet; a non-mobile device as a desktop or laptop computer.
“Over the last couple years, we’ve seen a dramatic increase in the use of mobile banking and now, as evidenced by our holiday shopping stats, we’re seeing a similar rise for retail,” said iovation Vice President of Product Scott Olson. “This is a tipping point for online retail purchases.”