Google has announced that it is to allow users to switch off adverts in apps and permanently removed all ads scanning in Gmail.
In ablog, Amit Singh, president of Google Enterprise, he said that it takes the responsibility to keep data safe “very seriously” and as well as implementing HTTPS connections for Gmail, it has also added mail routing, delivery controls and SMTP relay services to control the flow of information to and from your company, even if they are sent from third-party or other non-Gmail sources.
Also added is attachment compliance, TLS encryption of message content and turning off ads in Google apps services. “This means administrators no longer have the option or ability to turn on ads in these services,” he said. “Customers who have chosen to show AdSense ads on their Google Sites will still be able to display those existing ads on their websites. However, it will no longer be possible to edit or add new AdSense ads to new or existing sites.”
Singh said that this is all part of Google’s commitment to providing the best security to ensure your data is protected, while strengthening the features Google App customers care about the most.
Commenting, TK Keanini, CTO of Lancope, said that was crucial was that this encryption is on the transport of data, and not the data itself. He said: “Encrypting the data itself would be counter to Google’s efforts, since having access to your data is an important function of Google’s business.
“What we will not see Google deliver anytime soon is software functionality like GPG whereby the user controls all the privacy and authenticity. Nonetheless, these features released makes Google a more secure environment and I myself appreciate that.”