Big Data dealers have been issued guidelines by the Information Commissioner’s Office to explains the ways in which it expects big data organisations to behave.
According to IT Pro Portal, one major area flagged up by the ICO is anonymisation of data, which can lead to data ceasing to be personal, the ICO warned. It also said that if done correctly, this can allow companies to research products and services, whilst at the same time giving assurances that it’s not using data that identifies individuals.
The ICO also added that the complex nature of big data analytics cannot be used as an excuse for failing to obtain consent, and that information security must be considered in relation to big data and organisations should treat the data using the same policies that are standard practice for the organisation in question.
