The Alliance of Automobile Manufacturers and the Association of Global Automakers have published the “Consumer Privacy Protection Principles”, a privacy document for protecting data collected through in-car technologies.
With representation from major manufacturers such as Ford, BMW, Mercedes-Benz and Toyota, the letter to FTC Chairwoman Edith Ramirez said that the principles coincide with the associations’ existing commitments to the National Highway Traffic Safety Administration (NHTSA).
The new framework, which offers “baseline privacy commitments” for automakers, entails seven principles: transparency among automakers regarding collected or shared information, presenting consumers choice as it pertains to data collected about them, and having “respect for context” – or considering the impact collected information could have on drivers.
Data minimization, collecting and retaining information only as necessary for “legitimate business purpose,” was also one of the seven principles, along with commitments to protect data, and make sure information, such as subscription and registration data, are maintained accurately and can be reviewed and corrected by drivers. Finally, the last principal is accountability – making sure automakers take “reasonable steps to ensure that they and other entities that receive covered information adhere to the principals.”
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