That said, some of these sharing features can be turned off, albeit at the loss of certain functionality, including Cortana. Ars Technica reported that predicative web browsing, connection to open Wi-Fi hot spots and Wi-Fi sense can be disabled, as well as allowing apps to use users’ advertising ID for “experiences across apps” and error reporting.
Even still, the online publication noted that Windows 10 will continue sending data to Microsoft after certain settings are turned off. As one example, with Cortana and searching online from the Start menu disabled, opening Start and issuing a request to the company’s Bing-powered search engine for a file called “threshold.appcache” will contain Cortana information. It also contains a random machine ID that exists after reboots.
The apparent automatic data sharing worries privacy advocates, but they also recognise a tradeoff of user data for a free OS. In return for valuable data, users are gifted an operating system.
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