ITV today claimed it was benefitting from “growing concerns” about digital advertising and malware and insisted it can outperform the TV ad market in 2016, despite lagging the market in a flat first quarter. Adam Crozier, the chief executive, said the “phasing” of the year was different because of its coverage of the Euro 2016 football tournament in the summer and he expects ad growth over the year. January was down 1 per cent, February was down 4 per cent, March is up 5 per cent and April is forecast to be down 5 per cent.
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ORIGINAL SOURCE: Campaign Live