As Apple Inc(AAPL.O) feuds with the U.S. government over iPhone privacy protections, the tech giant is also grappling with internal conflicts over privacy that could pose challenges to its long-term product strategy. Unlike Google(GOOGL.O), Amazon(AMZN.O) and Facebook(FB.O), Apple is loathe to use customer data to deliver targeted advertising or personalized recommendations. Indeed, any collection of Apple customer data requires sign-off from a committee of three “privacy czars” and a top executive, according to four former employees who worked on a variety of products that went through privacy vetting.
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ORIGINAL SOURCE: Reuters
