Unsurprisingly, many consumer products organisations are taking risks with the security and privacy of their customer data. They are failing to put in place proper processes and safeguards in the rush to harvest as much information as possible and realise the rewards promised by deep, real-time consumer insights. A Capgemini Consulting’s Digital Transformation Institute survey of 300 executives at 86 large global consumer products firms with combined revenue of over $756 billion, reveals an industry caught between the efforts to drive increased value through consumer data analysis, and customer concerns about privacy and security.
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ORIGINAL SOURCE: Help Net Security
