A marketing campaign by O2 that sent customers USB-embedded pens backfired last week – after it transpired a number of devices contained a “Windows-specific virus.”
The UK cellphone network sent out the USB pens to its business customers followed by a marketing email encouraging them to download a free eBook. That was then followed by another email warning that the USB drive inside the pen contained malware.
The email titled “Urgent: Information about potential virus” warned that some of the promotional USB embedded pens had a Windows-specific virus, that “may not be picked up by out-of-date Anti-Virus software.”
Original Source: The Register
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