Eskenzi PR ad banner Eskenzi PR ad banner
  • About Us
Saturday, 4 February, 2023
IT Security Guru
Eskenzi PR banner
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us
No Result
View All Result
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us
No Result
View All Result
IT Security Guru
No Result
View All Result

Nearly Half Of Enterprise Brands Believe They Are At Risk Of A Website Data Breach.

by The Gurus
October 17, 2018
in Security News
Share on FacebookShare on Twitter

Ensighten, the global leader in data security, governance and omni-channel data management, today unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, or yet implemented marketing security for their website.

The research, which investigated the views and attitudes of enterprises on marketing security, found that 41 per cent had already experienced a marketing security incident. Moreover, the study revealed that 13 per cent only review the security of their customer data just once every six months. This creates a risk to customer data security and privacy, as well as the regulatory risks to brands under the GDPR compliance regime.

Unwitting culture of risk taking
Just 30 per cent of enterprises that participated in the survey stated that they were completely prepared in the event of a website breach. 10 per cent admitted that they don’t measure vulnerabilities and areas of potential data leakage at all. The majority of enterprises (56%) that had experienced some kind of breach were at least putting new security measures in place, but it took a slip-up to make improvements a priority. Such attitudes foster a culture of inadvertent risk taking with sensitive, valuable customer and enterprise data that results in large numbers of breaches year-on-year.

When exploring what was most likely to cause a data breach, malware (24%) and human error (24%) were cited as the highest-ranking factors. But when specifically looking at marketing security (MarSecTM), poor management systems (39%) and insufficient budgets (38%) were the most common challenges to blame for large enterprises’ security vulnerabilities.

Lack of budget is reflected by the annual average amount enterprises put aside for the protection of their customer data – coming in at just £20,000. 17 per cent of enterprises with over 5,000 employees also confessed they only spend between as little as £1,000 to £20,000 on the protection of customer data each year.

Ian Woolley, Chief Revenue Officer, at Ensighten commented: “It’s astonishing that nearly half of enterprises admit they are at risk of a website breach – and some are only checking security measures just once every six months. This is a global problem. We should question why enterprises aren’t taking better care of their data. It shouldn’t take a leak or breach to inspire action to improve marketing security when customer details are so sensitive. Prevention is better than cure. Brands must put the safety of their customers’ data first.

MarSecTM accountability
MarSecTM is the real-time control and management of enterprise and customers’ data on a website to prevent leakages of data and PII. Despite more scrutiny on data governance following GDPR, the research reveals that over a third (37%) of enterprises were unaware of the concept.

On average just 27 per cent of enterprises’ total security budget is spent on marketing security – the primary touch point for most customer interactions. This lack of investment is highlighted by only 44 per cent of companies stating that they had full control/oversight over who has access to make changes on their website.

“A lot of enterprises are on the brink of a website breach by failing to put a holistic security strategy in place. Enterprises must properly assess their MarSecTM strategies and defences to protect their customers – and ultimately their reputation and future,” continued Woolley.

[tpr-boilerplate company=’null’]

FacebookTweetLinkedIn
ShareTweetShare
Previous Post

Tripwire Enterprise Now Fully Integrates Lastline Advanced Malware Threat Detection.

Next Post

UK Company Unveils The World’s Most Advanced Product For IoT Security.

Recent News

london-skyline-canary-wharf

Ransomware attack halts London trading

February 3, 2023
Ransomware conversations: Why the CFO is pivotal to discussing and preparing for risk

Ransomware conversations: Why the CFO is pivotal to discussing and preparing for risk

February 2, 2023
JD Sports admits data breach

JD Sports admits data breach

January 31, 2023
Acronis seals cyber protection partnership with Fulham FC

Acronis seals cyber protection partnership with Fulham FC

January 30, 2023

The IT Security Guru offers a daily news digest of all the best breaking IT security news stories first thing in the morning! Rather than you having to trawl through all the news feeds to find out what’s cooking, you can quickly get everything you need from this site!

Our Address: 10 London Mews, London, W2 1HY

Follow Us

© 2015 - 2019 IT Security Guru - Website Managed by Calm Logic

  • About Us
No Result
View All Result
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us

© 2015 - 2019 IT Security Guru - Website Managed by Calm Logic

This site uses functional cookies and external scripts to improve your experience.

Privacy settings

Privacy Settings / PENDING

This site uses functional cookies and external scripts to improve your experience. Which cookies and scripts are used and how they impact your visit is specified on the left. You may change your settings at any time. Your choices will not impact your visit.

NOTE: These settings will only apply to the browser and device you are currently using.

GDPR Compliance

Powered by Cookie Information