Eskenzi PR ad banner Eskenzi PR ad banner
  • About Us
Thursday, 1 June, 2023
IT Security Guru
Eskenzi PR banner
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us
No Result
View All Result
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us
No Result
View All Result
IT Security Guru
No Result
View All Result

The Digital Marketing Resolution Every Online Business Should Be Making.

by The Gurus
January 21, 2019
in The Internet of Things
The Digital Marketing Resolution Every Online Business Should Be Making.
Share on FacebookShare on Twitter

NEW research has revealed the top five digital marketing opportunities businesses are currently missing.

A survey of 1,021 UK workers carried out by leading digital marketing agency, MarketingSignals.com, revealed that more than 1 in 3 (36%) of business leaders are currently unsure about their digital marketing strategy for the year ahead.

The research also identified a number of ways businesses are missing out on improving digital marketing performance, with 37% of respondents admitting they aren’t answering potential customer questions adequately enough on their own website.

Moreover, virtually 1 in 3 (32%) confessed that they aren’t actively retargeting visitors to their website, giving up the chance to market their businesses to users who have already engaged with their brand

This was followed by an additional 29% who admitted their website isn’t fully mobile responsive, which can have an adverse impact on conversion rate as well as the overall user experience.

In addition to this, a further 22% said they were not actively optimising their Google My Business listing, which means they are missing an opportunity to gain more customers, particularly from users who are searching from within the immediate surrounding area.

Admitting that they were aware that their site did not load quickly enough (19%) rounded off the list of the top five ways businesses are missing out on opportunities to improve their digital marketing performance.

Gareth Hoyle, managing director at MarketingSignals.com comments: “The research shows how there are a number of missed opportunities for companies when it comes to their digital marketing activity, particularly with regard to organic performance. This is to some extent understandable as algorithms are regularly updating and it can be hard for business owners to keep up with the very latest developments.

“However, missing out on opportunities to improve digital marketing performance can also be extremely harmful to an online businesses’ bottom line if they are not actioned quickly. Moreover, digital marketing techniques that were once understood and believed to be common practice a while ago can now lead to directly to search engine penalties. Therefore, it is extremely important that business leaders make more of a concentrated effort to keep abreast of the digital marketing activity their own company is undertaking, with the start of the year being the perfect time for this to take place.”

Marketing Signals offer a wide range of digital marketing services including paid search, paid social, digital PR and technical SEO. For more information on Marketing Signals please visit www.marketingsignals.com

FacebookTweetLinkedIn
Share3Tweet
Previous Post

F5 Networks – State Of Application Services Report.

Next Post

ANSecurity And Gemalto Help Trustology Deliver Blockchain Innovation.

Recent News

A Roadmap for Becoming a Penetration Tester in 2023

A Roadmap for Becoming a Penetration Tester in 2023

May 31, 2023
Electronic tablet with social media icons, hands holding screen.

Research Reveals UK Firms Plan to Embrace New Era of Digital Identity

June 1, 2023
AWS and Salt

Salt Security Attains AWS Security Competency Status 

May 31, 2023
Purple spiral circle. Text reads "Centripetal", san-serif.

Centripetal Extends Innovative CleanINTERNET® Technology to the Cloud

May 31, 2023

The IT Security Guru offers a daily news digest of all the best breaking IT security news stories first thing in the morning! Rather than you having to trawl through all the news feeds to find out what’s cooking, you can quickly get everything you need from this site!

Our Address: 10 London Mews, London, W2 1HY

Follow Us

© 2015 - 2019 IT Security Guru - Website Managed by Calm Logic

  • About Us
No Result
View All Result
  • Home
  • Features
  • Insight
  • Events
    • Most Inspiring Women in Cyber 2022
  • Topics
    • Cloud Security
    • Cyber Crime
    • Cyber Warfare
    • Data Protection
    • DDoS
    • Hacking
    • Malware, Phishing and Ransomware
    • Mobile Security
    • Network Security
    • Regulation
    • Skills Gap
    • The Internet of Things
    • Threat Detection
    • AI and Machine Learning
    • Industrial Internet of Things
  • Multimedia
  • Product Reviews
  • About Us

© 2015 - 2019 IT Security Guru - Website Managed by Calm Logic

This site uses functional cookies and external scripts to improve your experience.

Privacy settings

Privacy Settings / PENDING

This site uses functional cookies and external scripts to improve your experience. Which cookies and scripts are used and how they impact your visit is specified on the left. You may change your settings at any time. Your choices will not impact your visit.

NOTE: These settings will only apply to the browser and device you are currently using.

GDPR Compliance

Powered by Cookie Information