Privacy warriors have filed fresh evidence in their ongoing battle against real-time web ad exchange systems, which campaigners claim trample over Europe’s data protection laws. The new filings – submitted today to regulators in the UK, Ireland, and Poland – allege that Google and industry body the Interactive Advertising Bureau (IAB) are well aware that their advertising networks’ business models flout the EU’s privacy-safeguarding GDPR, and yet are doing nothing about it. The IAB, Google – which is an IAB member – and others in the ad-slinging world insist they aren’t doing anything wrong.
Source: The Register
