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Epic GDPR battle against Google, adtech giants.

by The Gurus
February 20, 2019
in Cyber Bites
it security guru
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Privacy warriors have filed fresh evidence in their ongoing battle against real-time web ad exchange systems, which campaigners claim trample over Europe’s data protection laws. The new filings – submitted today to regulators in the UK, Ireland, and Poland – allege that Google and industry body the Interactive Advertising Bureau (IAB) are well aware that their advertising networks’ business models flout the EU’s privacy-safeguarding GDPR, and yet are doing nothing about it. The IAB, Google – which is an IAB member – and others in the ad-slinging world insist they aren’t doing anything wrong.

Source: The Register 

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