Google is being accused of collecting data from users who are browsing in “incognito mode”. The lawsuit, brought against the tech giant in 2020, is said to go ahead and alleges that users’ data was still being gathered by Google tools; even with the data collection turned off. A complaint claimed that: “Google tracks and collects consumer browsing history and other web activity data no matter what safeguards consumers undertake to protect their data privacy.
Google claims users can use ‘Incognito Mode’ to browse the internet privately, without sharing any information. However, “when users undertake either—or both—of the aforementioned steps, Google continues to track, collect, and identify their browsing data in real time, in contravention of federal and state laws on wiretapping and in violation of consumers’ rights to privacy.”