In today’s world, it can be hard for awareness training to keep up with the modern threats that are constantly emerging. Today, KnowBe4 has announced a new custom deepfake training experience to counteract the risk of ‘deepfake’ attacks as they continue to rise. The experience, which is now available, aims to help employees defend against the advanced cybersecurity threats from deepfakes such as fraudulent video conferences and AI-generated phishing attacks.
Deepfakes can be weaponised and utilised for fraud, disinformation campaigns and cause reputational damage across sectors. These types of deepfake attacks are now linked to one in five biometric fraud attempts, with injection attacks increasing 40% year-over-year, according to Entrust’s 2026 Identity Fraud Report. Security incidents related to deepfakes have increased, with 32% of cybersecurity leaders reporting a spike, according to the KnowBe4 The State of Human Risk 2025 report.
Perry Carpenter, chief human risk management strategist at KnowBe4, said: “Deepfakes represent a seismic shift in the threat landscape, weaponising AI to impersonate authority, exploit trust, and short-circuit the human decision-making process”
Carpenter continues: “Our new deepfake training strengthens the workforce’s instincts by providing a safe, tightly controlled environment for learning. All simulations are created and approved by administrators, ensuring ethical use while helping employees recognise narrative red flags, subtle performance inconsistencies, and other cues that manipulated media can reveal. Awareness and preparedness remain our strongest defences, and we are committed to equipping organisations with practical, measurable skills to stay ahead of these emerging threats.”
Deepfake video content is becoming more realistic and harder to discern from reality. Cybersecurity leaders must prepare their organisations for new and emerging threats, taking a proactive approach to their overall protection efforts. Through this new experience, cybersecurity and IT professionals now have the ability to generate a custom deepfake training experience featuring a leader from their organisation to demonstrate how convincing AI-powered social engineering has become and to deliver clear, actionable guidance on how to detect these attacks.
