Keeper Security has launched a new global campaign with the Atlassian Williams Formula 1 Team to highlight the growing importance of identity-first cybersecurity, as credential-based threats continue to rise across enterprise environments.
The campaign coincides with the start of the 2026 Formula 1 season and marks the third year of Keeper’s partnership as the team’s official cybersecurity partner. The initiative will include television advertising and digital content featuring Williams driver Alex Albon, filmed during pre-season testing in Bahrain, alongside global social media activity throughout the race calendar.
Keeper says the campaign aims to draw parallels between the precision and performance demands of Formula 1 and the need for secure, controlled access to critical systems in modern organisations.
Formula 1 teams operate some of the most technologically advanced environments in global sport. Race strategy, engineering systems and telemetry rely on real-time data processing and secure access controls across distributed teams working both trackside and at factory headquarters.
Since the partnership began in 2024, Williams has deployed Keeper’s identity security and privileged access management platform, KeeperPAM, to secure credentials across its operations. The platform protects passwords, passkeys, infrastructure secrets and privileged accounts across the team’s headquarters in Grove, UK, and its global trackside environments.
“Cybercriminals don’t just break in; they log in,” said Darren Guccione, CEO and co-founder of Keeper Security. “High-performance environments like Formula 1 rely on distributed systems, cloud infrastructure and privileged users operating in real time. Securing identities and eliminating standing privileges are critical.”
Formula 1 teams generate large volumes of sensitive telemetry, engineering designs and strategic data during each race weekend. Maintaining secure but rapid access to this information is essential for engineers, analysts and operational teams working under tight time constraints.
Keeper’s platform provides Williams with centralised password and privileged access management, enabling visibility and control over credentials across hundreds of devices and locations while enforcing least-privilege access policies.
According to James Kent, Trackside Technology Principal at Atlassian Williams F1 Team, the organisation is continuing to strengthen its access controls.
“From a cybersecurity standpoint, we are in a phase at Williams where we are tightening down on a profile of least-privilege access,” Kent said. “This includes creating accounts that ensure the model we use at track is symbiotic with the one we operate more broadly.”
Keeper hosted Australian business and technology media ahead of the Australian Grand Prix in Melbourne, where Kent and Williams driver Carlos Sainz discussed the role cybersecurity plays in protecting performance-critical systems during race weekends.
KeeperPAM integrates enterprise password management, secrets management, connection management, zero-trust network access and endpoint privilege management into a single platform. The company says this approach helps organisations reduce exposure to compromised credentials, which remain one of the leading causes of breaches.
Through the campaign and partnership activations throughout the 2026 season, Keeper aims to demonstrate how identity-first security can support high-performance, data-driven environments while maintaining strict control over access to critical systems.
