Huntress has struck a new distribution partnership with UK channel marketplace Giacom, giving the managed service providers (MSPs) on Giacom’s Cloud Market platform direct access to Huntress’ Agentic Security Platform and its 24/7 AI-centric Security Operations Centre (SOC).
The deal is one of two announced this week, alongside a parallel agreement with MSP Nordics covering Denmark, Finland, Iceland, Norway and Sweden, as Huntress looks to broaden its footprint across EMEA. Both moves are aimed at removing friction for MSPs that want to add enterprise-grade detection and response capability without taking on new vendor relationships from scratch.
Giacom supports more than 6,000 MSPs and technology providers in the UK through its Cloud Market platform, which bundles cloud, connectivity, mobile, hardware and security offerings from multiple vendors alongside sales, management and enablement tooling. Bringing Huntress into that catalogue means Giacom partners can now sell managed EDR, identity threat detection and response (ITDR), identity and endpoint security posture management, managed SIEM and security awareness training through a distributor relationship many of them already use.
For Huntress, the tie-up also reinforces its existing alliance with Microsoft, giving the vendor a path to partners through Giacom’s established Microsoft practice, a route the company says will help it reach MSPs that remain heavily exposed to ransomware, business email compromise, account takeover, phishing and abuse of legitimate remote management tools.
“MSPs are under increasing pressure to deliver stronger security outcomes for customers without adding complexity to their own operations,” said Carl Oliver, Head of Product & Cloud Practice at Giacom. “Huntress stands out for its ability to deliver high-quality managed detection and response in a way that is purpose-built for MSPs, backed by around-the-clock specialist support. By bringing Huntress into our portfolio, we are giving our partners another way to strengthen their security services, support more customers with confidence, and create new opportunities for growth.”
“Scaling security across regions depends on trusted relationships within those markets,” added Kevin Hallmark, Head of Global Distribution at Huntress. “Giacom and MSP Nordics bring the relationships, regional expertise, and partner-first approach needed to help us equip more MSPs to defend businesses across the UK and Nordics that remain most exposed to today’s cybercriminals.”
Huntress says its platform currently safeguards more than five million endpoints and 13 million identities worldwide, with its analyst-led SOC often among the first responders to major incidents affecting the security community. The company positions itself as making enterprise-grade protection accessible to businesses that would otherwise lack the budget or in-house expertise to defend against modern threats.
The Giacom and MSP Nordics agreements follow a pattern familiar to the channel: rather than selling direct, security vendors increasingly lean on regional distributors with existing trust and reach to accelerate adoption among smaller and mid-sized MSPs.
