Ahead of their participation at DTX + UCX London 2026, Lee Robson, AWS Greenfield Practice Lead at Ingram Micro shares what the company will be showcasing at the event and explains what trends will impact the channel in the year ahead.
- How is Ingram Micro participating in DTX + UCX 2026?
Ingram Micro will be showcasing how organisations can accelerate innovation with AWS. Our team will be demonstrating practical AI, cloud and security solutions, including AWS Quick, Claude via Amazon Bedrock, FinOps-led cloud optimisation and AWS security assessments. We’ll be connecting customers with specialist partners that can help turn strategy into measurable business outcomes.
- What are the key messages you will be promoting to delegates of the show?
Our message is simple: unlock the value of AI and cloud while maintaining control of cost, security and governance. We’ll be highlighting how AWS enables organisations to innovate faster, connect apps, data, and teams so answers turn into action instantly with AWS Quick, adopt generative AI through Claude via Bedrock, optimise cloud spend through FinOps, and strengthen their security posture.
- What are the biggest challenges organisations face when purchasing technology through the channel?
Many organisations are overwhelmed by the pace of technology change, particularly around AI and cloud. Common challenges include understanding where to start, selecting the right solutions, managing cloud costs, ensuring security and compliance, and finding the skills required to implement and support new technologies successfully.
- How can dedicated, experienced partners solve these challenges?
Experienced partners help customers move from technology discussions to business outcomes. With Ingram Micro, they remove the barrier to entry for a lot of businesses and provide strategic guidance, technical expertise and proven delivery frameworks that reduce risk and accelerate adoption. Partners can also help organisations optimise AWS investments, implement AI responsibly, improve security and create clear roadmaps for long-term success.
- What trends do you believe will impact the channel in the year ahead?
Generative AI adoption will continue to accelerate, but organisations will increasingly focus on governance, security and achieving measurable ROI. We also expect greater emphasis on FinOps as cloud estates mature, alongside growing demand for cybersecurity services. Partners that combine AI expertise, cloud optimisation and security capabilities will be best positioned for growth.
