Share This – Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.
The fact that Pinterest, which is still relatively young compared to the other social channels, has surpassed email, which has been a sharing tool for decades, is just one example of how quickly consumer preferences and habits are constantly changing.
