The Washington Post – A new online tool purports to tell you how much you have in common with Bill Gates, Oprah Winfrey, LeBron James and any of your Facebook friends. It also has scary implications for the future of online advertising.
A startup called Five Labs created the online tool using five dimensions many psychologists use to describe human personality: openness, extraversion, neuroticism, conscientiousness, agreeableness. (You can check out the tool here and use it to scan your own profile).