Consumers crave privacy, but do not typically alter actions to protect themselves.
According to a recent study by Trend Micro and the Ponemon Institute of 1,903 people, the majority of consumers believe the benefits of the Internet of Things (IoT) outweigh privacy concerns. However, 75 per cent feel they do not have any control over their personal information.
“These comprehensive findings show that, while consumers seem to be concerned about privacy and security, they do not fully grasp the role they play – regardless of where they live,” said Raimund Genes, CTO, Trend Micro.
“At the same time, the majority who identify themselves as ‘privacy sensitive’ will not change their behavior or information sharing practices even if they experience a data breach. This could be attributed to a feeling of powerlessness or an overall lack of awareness. It’s clear that more attention is needed to protect privacy and security on a personal basis. Fortunately, there are a myriad of resources available to help individuals learn how to protect themselves.”