Security is the single most important consideration for Brits when shopping online according to Worldpay.
According to a survey of 250 online shoppers and desktop research of 25 of the UK’s top retail sites, 75 per cent of British consumers consider a website more secure if it prominently displays payment authentication and digital certification logos on its homepage.
Also, 60 per cent of shoppers would reconsider storing their details online with a retailer that was up-front about what security measures they have in place to prevent peoples’ personal data being stolen or misused.
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